No. 46Psychology3 minviews 25
Published by GK Library Annex
Why won't that song leave your head?
A chorus pops up while you wash dishes and sticks all day. Which tunes cling—and how do you shake them?
Researchers call a looping chorus an 「earworm」—involuntary musical imagery. In a Finnish online survey, nine in ten respondents said they get one at least once a week. It is not weird; it is a very common mental habit.
Some tunes stick more
Whole songs rarely loop. What stays is usually a short, repeating chunk like a chorus. Analyzing nearly 3,000 reports, British researchers found sticky songs tend to be fairly fast, follow common up-and-down shapes, and add a slightly unexpected interval that catches the ear.
Recently heard or often-played songs float up more easily. They slip in during dishwashing or walking—hands busy, mind idle. The commute tune that returns at lunch rinse is classic.
Why that song?
There is usually a cue. Besides a track you just heard, a lyric word someone said or returning to a place where you heard it can spring it to mind. Many people also report more earworms when tired or stressed.
People who sing or play instruments often report them more often—minds that hold music tightly.
Fighting it makes it clearer
It is not only beloved songs. Annoying jingles stick the same way. Trying not to think of it often makes it sharper: to suppress it you keep checking what to avoid, and that check replays the tune.
Some people feel better after hearing the track once through. Looping it all day, though, usually tightens the loop.
Gum and a medium task
In a University of Reading experiment, people who chewed gum reported fewer song thoughts. Chewing seems to disrupt the mouth and tongue motions used for silent singing. Moderately hard word puzzles helped too. Too easy and the song squeezes in; too hard and focus scatters.
There is no off switch, but other sounds and tasks usually take the slot and the loop fades.
Related reads
Don't fight the earworm—give its slot to gum or a modest task.
Notes and references · Liikkanen 2012 · Jakubowski et al. 2017 · Beaman et al. 2015. Among about 12,000 Finnish internet users, 89% reported weekly earworms (Psychology of Music). Tempo and melody features of sticky songs come from Jakubowski et al. 2017; gum chewing from Beaman et al. 2015 (QJEP); moderately hard task effects from Hyman et al. 2013.
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